I joined during COVID. There was no PMM playbook.

There was no playbook. There was barely a starting point. What follows is what I built, in what order.

"They mean the same thing. So why change it?" The rename nobody thought we needed.

Three compliance products. Same company. Same buyer. Here's what that actually means for GTM.

I joined as their first PMM. Three months. Here's what I'd do differently from day one.